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Debate – Do Single Product PLA Ad Groups Strangle ROI?

Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad...

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Local Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of...

Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest iteration of Google’s wildly successful Product Listing...

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