Debate – Do Single Product PLA Ad Groups Strangle ROI?
Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad...
View ArticleLocal Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of...
Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest iteration of Google’s wildly successful Product Listing...
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